B2B lead generation

Lead generation is an often used term in the marketing world and while it could mean many things, it primarily means the generating of customer interest in a given product or products of a company or group of companies. It could also mean the initiating of enquiries into the products and services of a company […]

B2B Lead Generation

There is considerable difference in the way lead generation is carried out for B2C business as opposed to B2B. There is a shift in the strategy, there is a difference in the parameters and most importantly, there is a difference in the way the call center services are conducted. Call center companies that take up […]

Understanding Pay Per Lead Telemarketing

There are various ways to perform B2B lead generation. For one, there is direct mail. Firms use alluring missives and designs, and send them to the mailing addresses of their sales prospects. Though costly, it is good in making customer interaction as personalized as possible. Another approach is online marketing. Among the popular forms are […]

Understanding Pay Per Lead Telemarketing

There are various ways to perform B2B lead generation. For one, there is direct mail. Firms use alluring missives and designs, and send them to the mailing addresses of their sales prospects. Though costly, it is good in making customer interaction as personalized as possible. Another approach is online marketing. Among the popular forms are […]

Affiliate Commissions With Pay Per Call

Pay per call is an amazing platform with huge potential. Affiliate marketing is a great way to earn an extra income and for some it makes them a lot of money full time. In this current economic climate everybody has been affected in one way or another and everybody could do with extra money. The […]

Is Pay Per Call Better Than Pay Per Click Advertising?

Just what is pay-per-call advertising and how can it benefit you? Is it better than pay-per-click advertising? This article will examine some of the basic differences between the two services. Both services can be utilized by businesses to advertise products or specific websites, and both can be costly. Both can also be used by publishers […]