Is Pay Per Call Better Than Pay Per Click Advertising?

Just what is pay-per-call advertising and how can it benefit you? Is it better than pay-per-click advertising? This article will examine some of the basic differences between the two services. Both services can be utilized by businesses to advertise products or specific websites, and both can be costly. Both can also be used by publishers to generate revenue from advertising on their blogs or websites.

If you have a business and are looking to get the word out about your website or your particular product, then one of these types of advertising might be what you are looking for. As an advertiser, with a pay-per-click service you will have an opportunity to bid on different keywords. When that keyword is typed in on Google for instance, then your ad will appear on the side of the search results. An interested user can click on that link to your website and for that you pay a fee to Google. In contrast, pay-per-call as an advertiser, you will be paying for qualifying phone calls. You will distribute an 800 number through different web publishers, on billboards, park benches, or wherever choose to put the numbers. You only pay for qualifying phone calls to the different 800 numbers. As the advertiser, you can decide the parameters that constitute a qualifying call. Between 9:00 a.m. and 5:00 p.m. only, and only calls from Texas. These are both examples of how you could determine what a qualifying call is. Basically, the pay-per-click will run 24 hours a day and will drain the account with every click. With the pay-per-call, you could potentially get your advertising out there and pay substantially less because you only shell out money when the caller qualifies.

Recently I used a pay-per call service through an affiliate site called commission junction. They have a service that allows you to apply to programs, and after approval they provide you with a 800 number that has a special identifier in it that credits you every time someone calls that number. It sound like a great idea and that it would be easy, but in comparison to traditional pay-per-click advertising it is not necessarily the best way to go. From the publisher perspective, I made no more than $4.00USD while running a pay-per-call campaign for 5 different advertisers and I sent them over 10,000 impressions! That to me was not a good return for the traffic I was sending them. For the same ad space with ads from AdSense, I could clear several hundred dollars a month.

About The Author

Mitchell Pierce hopes that you found this article helpful. To see this article

Now Pay Close Attention —

Using Video Testimonials to increase your websites sales and revenue is simpler than you’ve been told. Everyone with a website faces the same two problems:

[Problem #1] How To Build Credibility With Potential Customers

[Problem #2] How To Obtain Testimonials Which Have Been Proven To Improve Sales

Fast Video Testimonials has been solving these two problems for hundreds of satisfied customers. Fast Video Testimonials has been tried and tested and known to produce excellent results.

First: Click Here For Fast Video Testimonials
Fast Video Testimonials always supplies REAL VIDEO TESTIMONIALS created specifically for your website and business.

Second: Order Your Video Testimonials Package of 1, 5 or 10 original Video Testimonials for your website.
Your new Video Testimonials will arrive within 7 days and all Video Testimonials are done by REAL PEOPLE and are guaranteed to boost your sales by up to 30%. Buy Video Testimonials today and boost your businesses online presence overnight.

Is Pay Per Call Better Than Pay Per Click Advertising?

Just what is pay-per-call advertising and how can it benefit you? Is it better than pay-per-click advertising? This article will examine some of the basic differences between the two services. Both services can be utilized by businesses to advertise products or specific websites, and both can be costly. Both can also be used by publishers to generate revenue from advertising on their blogs or websites.

If you have a business and are looking to get the word out about your website or your particular product, then one of these types of advertising might be what you are looking for. As an advertiser, with a pay-per-click service you will have an opportunity to bid on different keywords. When that keyword is typed in on Google for instance, then your ad will appear on the side of the search results. An interested user can click on that link to your website and for that you pay a fee to Google. In contrast, pay-per-call as an advertiser, you will be paying for qualifying phone calls. You will distribute an 800 number through different web publishers, on billboards, park benches, or wherever choose to put the numbers. You only pay for qualifying phone calls to the different 800 numbers. As the advertiser, you can decide the parameters that constitute a qualifying call. Between 9:00 a.m. and 5:00 p.m. only, and only calls from Texas. These are both examples of how you could determine what a qualifying call is. Basically, the pay-per-click will run 24 hours a day and will drain the account with every click. With the pay-per-call, you could potentially get your advertising out there and pay substantially less because you only shell out money when the caller qualifies.

Recently I used a pay-per call service through an affiliate site called commission junction. They have a service that allows you to apply to programs, and after approval they provide you with a 800 number that has a special identifier in it that credits you every time someone calls that number. It sound like a great idea and that it would be easy, but in comparison to traditional pay-per-click advertising it is not necessarily the best way to go. From the publisher perspective, I made no more than $4.00USD while running a pay-per-call campaign for 5 different advertisers and I sent them over 10,000 impressions! That to me was not a good return for the traffic I was sending them. For the same ad space with ads from AdSense, I could clear several hundred dollars a month.

About The Author

Mitchell Pierce hopes that you found this article helpful. To see this article

Now Pay Close Attention —

Using Video Testimonials to increase your websites sales and revenue is simpler than you’ve been told. Everyone with a website faces the same two problems:

[Problem #1] How To Build Credibility With Potential Customers

[Problem #2] How To Obtain Testimonials Which Have Been Proven To Improve Sales

Fast Video Testimonials has been solving these two problems for hundreds of satisfied customers. Fast Video Testimonials has been tried and tested and known to produce excellent results.

First: Click Here For Fast Video Testimonials
Fast Video Testimonials always supplies REAL VIDEO TESTIMONIALS created specifically for your website and business.

Second: Order Your Video Testimonials Package of 1, 5 or 10 original Video Testimonials for your website.
Your new Video Testimonials will arrive within 7 days and all Video Testimonials are done by REAL PEOPLE and are guaranteed to boost your sales by up to 30%. Buy Video Testimonials today and boost your businesses online presence overnight.