Pay Per Click (PPC) Advertising – How to Track Your Calls & Phone Orders

If you are running a local business, pay per click is a great way for your clients to find you. Sometimes people would be more comfortable to speak to you over the phone rather than taking time to read all the pages on your website.

Free Leads

In your pay per click ads, you can place your phone number in your ads. When someone calls you up, they did not click on your ad which means you got a lead at no cost!

This will not last long, so do it while you can before Google, Yahoo, MSN & other pay per click search engines stop allowing phone numbers on pay per click ads since they only get paid for clicks.

Call Tracking

If you want to track which ad is bringing you more calls, you can have different extension numbers which leads to different phones within your office. If not, you can use different names to represent different ads.

For example, when someone calls & ask for Ann, it represents ad 1 & when another person calls & ask for Mary, it represents ad 2. This is what you can do if you do not have a phone system with multiple extension numbers.

Phone Orders

If you allow people to call you to place an order, you need a smarter way to track. This goes beyond any custom software because the solution is easier than you think.

Create a small & unobtrusive HTML text link at the bottom of your sales page which links to a thank you page for phone orders. Then place a piece of tracking code on that thank you page.

When your staff takes a phone order, they can then ask the client to find that link & click on it or simply ask them to type in the link to the thank you page. Now you are now able to measure your pay per click results for phone orders.

Ad Scheduling

If your office or call center is not open 24 hours, please do not let your ads run all the time. Schedule your ads to run only during the hours which your office or call center is open.


As you can see, it is not a matter of what technology you use but how you use the technology which is already available to you. Now you can track your calls & phone sales without using expensive software.